Sonic logos can sound influence willingness to pay? Vijaykumar Krishnan; James J. Kellaris; Timothy W. Aurand

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Bibliographische Detailangaben
Veröffentlicht in:	The journal of product & brand management
1. Verfasser:	Krishnan, Vijaykumar (VerfasserIn)
Weitere Verfasser:	Kellaris, James J. (VerfasserIn), Aurand, Timothy W. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2012
Schlagworte:	Aufsatz in Zeitschrift
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