| Using the theory of planned behaviour to understand brand love
|
2017 |
Hegner, Sabrina |
| SME brand identity : its components, and performance effects
|
2017 |
Muhonen, Timo |
| To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
|
2017 |
Bhaduri, Gargi |
| Social presence and customer brand engagement on Facebook brand pages
|
2017 |
Pongpaew, Wimmala |
| Enhancing the simultaneous utilization of measure in product design for academic-practitioner collaboration
|
2017 |
Suh, Taewon |
| Assessing brand equity in the luxury wine market by exploiting tastemaker scores
|
2017 |
Blair, Amanda J. |
| A comparison of brand equity strength across consumer segments and markets
|
2017 |
Stocchi, Lara |
| Brand skill : linking brand functionality with consumer-based brand equity
|
2017 |
Mohan, Mayoor |
| Global products marketing strategy of two European MNCs in Vietnam
|
2017 |
Wafler, Beat Hans |
| Brand extension feedback effects : what do we know and where should we go?
|
2017 |
Childs, Michelle |
| Detangling consumer attitudes to better explain co-branding success
|
2017 |
Ho, Han-Chiang |
| Research on logo design and evaluation of youth education brands based on visual representation
|
2017 |
Zhu, Zhijuan |
| The impact of price promotions on checkout donations
|
2017 |
Xia, Lan |
| The impact of cognitive style, entrepreneurial attitudes and gender on competitive price responses
|
2017 |
Estelami, Hooman |
| Customer-brand engagement and Facebook fan-page "Like"-intention
|
2017 |
Halaszovich, Tilo F. |
| Co-branding strategy in cause-related advertising : the fit between brand and cause
|
2017 |
Huertas-García, Rubén |
| Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
|
2017 |
Mishra, Sanjay |
| Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
|
2017 |
Gendel-Guterman, Hanna |
| Determinants and outcomes of brand hate
|
2017 |
Hegner, Sabrina |
| Social network sites : early adopters' personality and influence
|
2017 |
Lynn, Theo |
Tag hinzufügen