Perceptual variations of brand images and usage pattern across different demographic segments in mobile handset market

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Brand research
1. Verfasser:	Joy, Gemini V. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2009
Schlagworte:	Mobiltelefon > Markenimage > Konsumentenverhalten > Regressionsanalyse > Indien > Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Branding in small and medium entrepreneurial ventures	2009	Verma, Nandita
A study of the link between brand personality and brand loyalty with special reference to corporate branding strategies in a changing Indian market environment	2009	Nifadkar, Renuka S.
Importance of brand equity and distribution in competitive business environment : an Indian case studies approach	2009	Sanyal, Shamindra Nath
Scotland tourism : brand Loch Ness ; an insight	2009	Acharya, Manaswini
Launching a youth apparel brand : Jonathan West New York	2009	Taran, Zina
Branding India : a content analysis of the Incredible India campaign	2009	Roy, Subhadip
G-branding and sustainability of corporations	2009	Anand, Sandip
Construction of a tool for destination branding : the case of Seven Sisters of India	2009	Krishnan, Omkumar
Insight on celebrity endorsement : consumer perspective	2009	Jain, Varsha
Influence of technical support on brand image among B2B customers	2009	Varghese, Thomas
Music and brand experience in retail stores	2009	Jain, Rajnish
Perceptual variations of brand images and usage pattern across different demographic segments in mobile handset market	2009	Joy, Gemini V.
Islamic banking marketing services : brand perceptions and implications	2009	Ahmad, Khaliq
The polytheism of branding : evaluating brands through their worship	2009	Wilson, Jon A. J.
Awareness towards brand equity among small entrepreneurs in food industry : a case study of Malay entrepreneurs in Terengganu, Malaysia	2009	Zainuddin Zakaria
Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market	2009	Dash, Satya Bhushan

Alle Artikel auflisten