The perceived value of brand heritage and brand luxury : managing the effect on brand strength

The perceived value of brand heritage and brand luxury managing the effect on brand strength

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Bibliographische Detailangaben
Veröffentlicht in:Quantitative marketing and marketing management
Weitere Verfasser: Wiedmann, Klaus-Peter (BerichterstatterIn), Hennigs, Nadine (BerichterstatterIn), Schmidt, Steffen (BerichterstatterIn), Wüstefeld, Thomas (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Markenartikel > Luxusgüter > Markenimage > Beziehungsmarketing > Zahlungsbereitschaftsanalyse > Konsumentenverhalten > Strukturgleichungsmodell > Partielle kleinste Quadrate > Webanalyse > Deutschland > Aufsatz im Buch
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