| Visual decision making styles and geographical information systems
|
2012 |
Ozimec, Ana-Marija |
| Positioning bases' influence on product similarity perceptions : an open sort task approach
|
2012 |
Fuchs, Christoph |
| The influence of location-aware mobile marketing messages on consumers' buying behavior
|
2012 |
Gröppel-Klein, Andrea |
| Combining micro and macro data to study retailer pricing in the presence of state dependence
|
2012 |
Klapper, Daniel |
| Brand loyalty vs. loyalty to product attributes
|
2012 |
Rungie, Cam |
| Profiting from uncertainty
|
2012 |
Raman, Kalyan |
| Effects of money-back and low-price guarantees on consumer behavior : state of the art and future research perspectives
|
2012 |
Suwelack, Thomas |
| The consistency adjustment problem of AHP pairwise comparison matrices
|
2012 |
Gastes, Dominic |
| Choice modeling and SEM : integrating two popular modeling approaches in empirical marketing research
|
2012 |
Hildebrandt, Lutz |
| Using artificial neural nets for flexible aggregate market response modeling
|
2012 |
Hruschka, Harald |
| Knowledge generation in marketing
|
2012 |
Leeflang, Peter |
| Implications of linear versus dummy coding for pooling of informations in hierarchical models
|
2012 |
Otter, Thomas |
| DISE : Dynamic Intelligent Survey Engine
|
2012 |
Schlereth, Christian |
| Validation of brand relationship types using advanced clustering methods
|
2012 |
Fritz, Wolfgang |
| Sponsorship of televised sport events : an analysis of mediating effects on sponsor image
|
2012 |
Grohs, Reinhard |
| Implementing the Pareto/NBD model : a user-friendly approach
|
2012 |
Bemmaor, Albert C. |
| Repetitive purchase behavior
|
2012 |
Baumgartner, Hans |
| Investigating cross-category brand loyal purchase behavior in FMCG
|
2012 |
Boztuğ, Yasemin |
| Service satisfaction with premium durables : a cross-cultural investigation
|
2012 |
Löffler, Michael |
| The countenance of marketing : a view from the 21st century ivory tower
|
2012 |
Nataraajan, Rajan |
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