Loyalty programmes current knowledge and research directions

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Bibliographische Detailangaben
Veröffentlicht in:International journal of management reviews
1. Verfasser: Dorotic, Matilda (VerfasserIn)
Weitere Verfasser: Bijmolt, Tammo H. A. (VerfasserIn), Verhoef, Peter C. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Kundenbindungsprogramm > Konsumentenverhalten > Bibliometrie > Aufsatz in Zeitschrift
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