Implementing changes in marketing strategy the role of perceived outcome-and process-oriented supervisory actions

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing research
1. Verfasser: Sarin, Shikhar (VerfasserIn)
Weitere Verfasser: Challagalla, Goutam (VerfasserIn), Kohli, Ajay Kumar (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Marketingmanagement > Organisatorischer Wandel > Verkaufspersonal > Coping-Strategie > Aufsatz in Zeitschrift
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