Arrest record or openly gay the impact of athletes' personal lives on endorser effectiveness

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Sport marketing quarterly
1. Verfasser: Parker, Heidi M. (VerfasserIn)
Weitere Verfasser: Fink, Janet S. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Celebrity-Werbung > Sportler > Reputation > Verhalten > Sexualität > Marketingmanagement > Aufsatz in Zeitschrift
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