Market entry of multinational companies in markets at the bottom of the pyramid a learning perspective

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Bibliographische Detailangaben
Veröffentlicht in:International business review
1. Verfasser: Schuster, Tassilo (VerfasserIn)
Weitere Verfasser: Holtbrügge, Dirk (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Internationaler Markteintritt > Multinationales Unternehmen > Niedrigeinkommen > Armutsbekämpfung > Lernprozess > Entwicklungsländer > Aufsatz in Zeitschrift
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