Classical rhetoric and modern public relations : an Isocratean model

Classical rhetoric and modern public relations an Isocratean model

Isocrates and Modern Public Relations: An Overview -- Sophrosyne and Dikaiosyne: Isocrates? Concentric Ethics -- Peitho: An Isocratean Model of Persuasion -- Homonoia: Antecedents of Public Relations? Social Harmony: Frameworks in Isocratean Rhetoric -- Koinos Bios: Isocratean Rhetoric and the Refle...

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1. Verfasser: Marsh, Charles (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York u.a. Routledge c 2013
Schriftenreihe:Routledge research in public relations 1
Schlagworte:
Isocrates > Criticism and interpretation > Rhetorik > Öffentlichkeitsarbeit > Rhetoric > Political aspects > Rhetoric, Ancient > Education, Greek > Philosophy
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Beschreibung
Zusammenfassung:Isocrates and Modern Public Relations: An Overview -- Sophrosyne and Dikaiosyne: Isocrates? Concentric Ethics -- Peitho: An Isocratean Model of Persuasion -- Homonoia: Antecedents of Public Relations? Social Harmony: Frameworks in Isocratean Rhetoric -- Koinos Bios: Isocratean Rhetoric and the Reflective Paradigm -- Logos and Dunamis: Isocrates and Postmodern Public Relate -- Syggrammata: Planning and New Media -- Paideia: Isocrates? Rhetorical Education -- Antilogia: Speaking Against Isocrates -- Mimesis: Rediscovering Isocrate.
Beschreibung:Includes bibliographical references (p. [157]-187) and index
Beschreibung:xii, 196 p.
24 cm
ISBN:0415626005
0-415-62600-5
9780415626002
978-0-415-62600-2