Understanding the richness of brand relationships research dialogue on brands as intentional agents

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Veröffentlicht in:Journal of consumer psychology
1. Verfasser: Keller, Kevin Lane (VerfasserIn)
Weitere Verfasser: Kervyn, Nicolas (BerichterstatterIn), Fiske, Susan T. (BerichterstatterIn), Malone, Chris (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2012
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