Towards user acceptance of autonomous vehicles : a virtual reality study on human-machine interfaces
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2019 |
Stadler, Sebastian |
Exploring VR experiences of tourists' attachment to a rural destination
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2019 |
Pantelidis, Christos |
Wearable XR-technology : literature review, conceptual framework and future research directions
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2019 |
Chuah, Stephanie Hui-wen |
User experience design for mixed reality : a case study of HoloLens in museum
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2019 |
Hammady, Ramy |
A knowledge engineering framework for intelligent targeting of online video advertisements
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2019 |
Stalidis, George |
Impact of cognition, affect, and social factors on technology adoption
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2019 |
AlSaleh, Dhoha A. |
Viral advertising : message quality, trust and consumers intention to share the content in social media
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2019 |
Tsekouropoulos, Georgios |
Towards bring your own device marketing policy
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2019 |
Giotopoulos, Konstantinos C. |
Augmenting reality : fusing consumers' experiences and interactions with immersive technologies in physical retail settings
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2019 |
Bonetti, Francesca |
Virtual reality as an urban tourism destination marketing tool
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2019 |
Moorhouse, Natasha |
Technology-based marketing strategies through the consumer lens : how might perceptions of ethicality and effectiveness interrelate?
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2019 |
Brooksbank, Roger |
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
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2019 |
Katsonis, Nikolaos |
Measuring the impact of customer satisfaction on business profitability : an empirical study
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2019 |
Drosos, Dimitris |
Designing enhanced augmented reality tourism experiences : a multi-stakeholder approach
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2019 |
Cranmer, Eleanor E. |
Proximity marketing in banking : lessons from retail and entertainment industries
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2019 |
Margulis, Anna |
An empirical study of factors determining wearable fitness tracker continuance among actual users
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2018 |
Jain, Kokil |
International expansion of retailers : the role of technical expertise, alliances and allocation of resources in economic crises
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2018 |
Sung, Eunyoung |
Measuring and managing organisations' social media climate : the social media climate index
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2018 |
Hillebrandt, Isabelle |
Online trust and the importance of interaction
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2018 |
Papadopoulou, Panagiota |
Will songs be written about autonomous cars? : the implications of self-driving vehicle technology on consumer brand equity and relationships
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2017 |
Olson, Erik L. |