The Routledge companion to advertising and promotional culture

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Bibliographische Detailangaben
Späterer Titel:The Routledge handbook of digital consumption
Weitere Verfasser: McAllister, Matthew P. (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York u.a. Routledge 2013
Ausgabe:1. publ.
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Titel Jahr Verfasser
Commodifying free labor online : social media, audiences, and advertising 2013 Cohen, Nicole S.
The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising 2013 Alperstein, Neil M.
"Brut slaps ... and twins" : hyper-commercialized sports media and the intensification of gender ideology 2013 McAllister, Matthew P.
Now hear this : the state of promotion and popular music 2013 Powers, Devon
Property porn : an analysis of online real estate advertising 2013 Botterill, Jacqueline
The ties that bind : US Hispanic advertising and the tension between global and local forces 2013 Chávez, Christopher A.
The new "real women" of advertising : subjects, experts, and producers in the interactive era 2013 Duffy, Brooke Erin
The ghosts of Mad Men : race and gender inequality inside American advertising agencies 2013 Boulton, Christopher
The new refeudalization of the public sphere 2013 Warner, Jamie
"Brand you!" : the business of personal branding and community in anxious times 2013 Harold, Christine
Behind the green curtain : constructing the green consumer with contemporary environmental advertising 2013 Connolly-Ahern, Colleen
Origins of modern consumption : advertising, new goods, and a new generation ; 1890 - 1930 2013 Cross, Gary S.
Cultivating the romance of place : marketing as popular geography 2013 Popp, Richard K.
Regulating integrated advertising 2013 Spurgeon, Christina
Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia 2013 Kim, Kwangmi Ko
The transnational promotional class and the circulation of value(s) 2013 Aronczyk, Melissa
Health literacy in DTCA 2.0 : digital and social media frontiers 2013 Stokes, Ashli Quensinberry
Governing taste : packaged foods, inscription devices, nutrition, and the child 2013 Elliott, Charlene
Back to the future : gifts, friendship, and the re-figuration of advertising space 2013 MacRury, Iain
Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits 2013 Einstein, Mara
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