From e-commerce to v-commerce

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Bibliographische Detailangaben
Veröffentlicht in:E-marketing ; Vol. 3
1. Verfasser: Jones, Susan K. (VerfasserIn)
Pages:3
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
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Titel Jahr Verfasser
Service-dominant logic : toward reframing business for enhanced e-novation 2012 Lusch, Robert F.
Theories behind mobile marketing research 2012 Vatanparast, Ramin
The marketing strategies and applications of English Language Teaching (ELT) programs via distance education 2012 Usun, Salih
From e-commerce to v-commerce 2012 Jones, Susan K.
A knowledge management approach to marketing and the advent of customer knowledge management 2012 Mjahed, Samiha
Business-to-Consumers eCommerce : how companies use the Internet in marketing products and services to consumers 2012 Karakaya, Fahri
Theoretical approaches to the marketing of innovation in biotechnology firms : new products for new markets 2012 Bas, Tomas Gabriel
Social networking and privacy : a contradiction? 2012 Ortmann, Steffen
The impact of gender and age on consumer responsiveness to permission-based mobile advertising 2012 Karlajuoto, Heikki
Integrating mobile marketing into the marketing communication : exemplification of mobile marketing campaigns 2012 Nasır, Süphan
Brand driven mobile marketing : 5 theses for today and tomorrow 2012 Quente, Christopher
The Google Online Marketing Challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns 2012 Tuzovic, Sven
Management of world heritage sites : an integrated sustainable marketing approach 2012 Chhabra, Deepak
Moral guidelines for marketing good corporate conduct online 2012 Stoll, Mary Lyn
Managing e-health in the age of Web 2.0 : the impact on e-health evaluation 2012 Hughes, Benjamin
Social computing and the New Market : how social computing is driving market competition 2012 Caudill, Jason G.
Path to success : innovative managerial approach 2012 Genis-Gruber, Ahu
Mobile marketing management : marketing objectives, types and implementation techniques 2012 Pousttchi, Kay
Exploring the potential of e-CRM in SME marketing practice 2012 McMahon, Fiona
Segmentation challenges posed by 'transnationals' in mobile marketing 2012 Sirkeci, Ibrahim
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