Service-dominant logic : toward reframing business for enhanced e-novation
|
2012 |
Lusch, Robert F. |
Theories behind mobile marketing research
|
2012 |
Vatanparast, Ramin |
The marketing strategies and applications of English Language Teaching (ELT) programs via distance education
|
2012 |
Usun, Salih |
From e-commerce to v-commerce
|
2012 |
Jones, Susan K. |
A knowledge management approach to marketing and the advent of customer knowledge management
|
2012 |
Mjahed, Samiha |
Business-to-Consumers eCommerce : how companies use the Internet in marketing products and services to consumers
|
2012 |
Karakaya, Fahri |
Theoretical approaches to the marketing of innovation in biotechnology firms : new products for new markets
|
2012 |
Bas, Tomas Gabriel |
Social networking and privacy : a contradiction?
|
2012 |
Ortmann, Steffen |
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
|
2012 |
Karlajuoto, Heikki |
Integrating mobile marketing into the marketing communication : exemplification of mobile marketing campaigns
|
2012 |
Nasır, Süphan |
Brand driven mobile marketing : 5 theses for today and tomorrow
|
2012 |
Quente, Christopher |
The Google Online Marketing Challenge : a transnational comparison of classroom learning with real clients, real money, and real advertising campaigns
|
2012 |
Tuzovic, Sven |
Management of world heritage sites : an integrated sustainable marketing approach
|
2012 |
Chhabra, Deepak |
Moral guidelines for marketing good corporate conduct online
|
2012 |
Stoll, Mary Lyn |
Managing e-health in the age of Web 2.0 : the impact on e-health evaluation
|
2012 |
Hughes, Benjamin |
Social computing and the New Market : how social computing is driving market competition
|
2012 |
Caudill, Jason G. |
Path to success : innovative managerial approach
|
2012 |
Genis-Gruber, Ahu |
Mobile marketing management : marketing objectives, types and implementation techniques
|
2012 |
Pousttchi, Kay |
Exploring the potential of e-CRM in SME marketing practice
|
2012 |
McMahon, Fiona |
Segmentation challenges posed by 'transnationals' in mobile marketing
|
2012 |
Sirkeci, Ibrahim |