| Management of world heritage sites : an integrated sustainable marketing approach
|
2012 |
Chhabra, Deepak |
| Moral guidelines for marketing good corporate conduct online
|
2012 |
Stoll, Mary Lyn |
| Managing e-health in the age of Web 2.0 : the impact on e-health evaluation
|
2012 |
Hughes, Benjamin |
| Social computing and the New Market : how social computing is driving market competition
|
2012 |
Caudill, Jason G. |
| Path to success : innovative managerial approach
|
2012 |
Genis-Gruber, Ahu |
| Mobile marketing management : marketing objectives, types and implementation techniques
|
2012 |
Pousttchi, Kay |
| Exploring the potential of e-CRM in SME marketing practice
|
2012 |
McMahon, Fiona |
| Segmentation challenges posed by 'transnationals' in mobile marketing
|
2012 |
Sirkeci, Ibrahim |
| Between physical and virtual reality : the case of Benetton Brand, "A Company that is Born From Ideas"
|
2012 |
De Rosa, Annamaria Silvana |
| How much is too much? : how marketing professionals can avoid violating privacy laws by understanding the privacy principles
|
2012 |
Robinson, Nicholas P. |
| Mobile business and mobile TV : available technologies, future opportunities and new marketing trends
|
2012 |
Garito, Marco |
| New digital media marketing and micro business : a UK perspective
|
2012 |
Millman, Cindy |
| Service-dominant logic : toward reframing business for enhanced e-novation
|
2012 |
Lusch, Robert F. |
| Theories behind mobile marketing research
|
2012 |
Vatanparast, Ramin |
| The marketing strategies and applications of English Language Teaching (ELT) programs via distance education
|
2012 |
Usun, Salih |
| From e-commerce to v-commerce
|
2012 |
Jones, Susan K. |
| A knowledge management approach to marketing and the advent of customer knowledge management
|
2012 |
Mjahed, Samiha |
| Business-to-Consumers eCommerce : how companies use the Internet in marketing products and services to consumers
|
2012 |
Karakaya, Fahri |
| Theoretical approaches to the marketing of innovation in biotechnology firms : new products for new markets
|
2012 |
Bas, Tomas Gabriel |
| Social networking and privacy : a contradiction?
|
2012 |
Ortmann, Steffen |
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