Mobile marketing practices
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2012 |
Telli Yamamoto, Gonca |
An overview of digital media and advertising
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2012 |
Dickey, Irene J. |
Framework for mobile marketing : the Locales Framework
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2012 |
Lee, Dennis |
Situation approach as success factor of mobile marketing
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2012 |
Link, Jörg |
A fuzzy segmentation approach to guide marketing decisions
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2012 |
Casabayó, Mònica |
Connecting small and medium enterprises to the new consumer : the Web 2.0 as marketing tool
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2012 |
Constantinides, Efthymios |
Viral marketing via social networking sites : perceptions of students in a university environment
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2012 |
Jayasekera, Ranadeva |
Exploring determinants influencing the intention to use mobile payment service
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2012 |
Mahran, Amira F. A. |
The significance of marketing in library and information science
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2012 |
Ogbomo, Monday Obaidjevwe |
Applying personalized recommendation for social network marketing
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2012 |
Esmaeili, Leila |
E-novation deployment : creating new "spaces" and distribution using e-novation
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2012 |
Dann, Stephen |
A license revocation protocol supporting digital license reselling in a consumer-to-consumer model
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2012 |
Gaber, Tarek |
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
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2012 |
Nasır, Süphan |
Defining e-novation
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2012 |
Low, David R. |
Marketing libraries : adopting marketing strategies in Nigerian libraries
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2012 |
Solomon, Ajigboye Olamidipupo |
Social network analysis in marketing
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2012 |
Kazienko, Przemysław |
Consumer generated advertising in blogs
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2012 |
Mutum, Dilip |
Mobile promotion
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2012 |
Telli Yamamoto, Gonca |
Mobile Customer Relationship Management (mCRM) : constraints and challenges
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2012 |
Silberer, Günter |
A fuzzy logic approach for the assessment of online customers
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2012 |
Werro, Nicolas |