| Mobile marketing practices
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2012 |
Telli Yamamoto, Gonca |
| An overview of digital media and advertising
|
2012 |
Dickey, Irene J. |
| Framework for mobile marketing : the Locales Framework
|
2012 |
Lee, Dennis |
| Situation approach as success factor of mobile marketing
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2012 |
Link, Jörg |
| A fuzzy segmentation approach to guide marketing decisions
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2012 |
Casabayó, Mònica |
| Connecting small and medium enterprises to the new consumer : the Web 2.0 as marketing tool
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2012 |
Constantinides, Efthymios |
| Supporting marketing practices : mobile network operators' value added services changing the way of doing business
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2012 |
Nasır, Süphan |
| Defining e-novation
|
2012 |
Low, David R. |
| Marketing libraries : adopting marketing strategies in Nigerian libraries
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2012 |
Solomon, Ajigboye Olamidipupo |
| Social network analysis in marketing
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2012 |
Kazienko, Przemysław |
| Consumer generated advertising in blogs
|
2012 |
Mutum, Dilip |
| Mobile promotion
|
2012 |
Telli Yamamoto, Gonca |
| Mobile Customer Relationship Management (mCRM) : constraints and challenges
|
2012 |
Silberer, Günter |
| A fuzzy logic approach for the assessment of online customers
|
2012 |
Werro, Nicolas |
| Using bibliometrics and text mining to explore the trends of e-marketing literature from 2001 to 2010
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2012 |
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| Online social media as a driver of buzz marketing : who's riding?
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2012 |
Khan Md. Raziuddin Taufique |
| Analysis of the variables which determine a good e-marketing strategy : the techniques most used during times of crisis
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2012 |
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| Social media based relationship marketing
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2012 |
Shaik, Najmuddin |
| Modeling multi-criteria promotional strategy based on fuzzy goal programming
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2012 |
Mangaraj, B. K. |
| Database marketing process supported by ontologies : an oil company distribution network case study
|
2012 |
Pinto, Filipe Mota |
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