| Analysis of the variables which determine a good e-marketing strategy : the techniques most used during times of crisis
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2012 |
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| Social media based relationship marketing
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2012 |
Shaik, Najmuddin |
| Modeling multi-criteria promotional strategy based on fuzzy goal programming
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2012 |
Mangaraj, B. K. |
| Database marketing process supported by ontologies : an oil company distribution network case study
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2012 |
Pinto, Filipe Mota |
| Marketing analysis of emerging peer-to-peer microlending websites
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2012 |
Assadi, Djamchid |
| Search engine marketing in small and medium companies : status quo and perspectives
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2012 |
Alby, Tom |
| Supporting marketing practices : mobile network operators' value added services changing the way of doing business
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2012 |
Nasır, Süphan |
| Defining e-novation
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2012 |
Low, David R. |
| Marketing libraries : adopting marketing strategies in Nigerian libraries
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2012 |
Solomon, Ajigboye Olamidipupo |
| Social network analysis in marketing
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2012 |
Kazienko, Przemysław |
| Consumer generated advertising in blogs
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2012 |
Mutum, Dilip |
| Mobile promotion
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2012 |
Telli Yamamoto, Gonca |
| Mobile Customer Relationship Management (mCRM) : constraints and challenges
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2012 |
Silberer, Günter |
| A fuzzy logic approach for the assessment of online customers
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2012 |
Werro, Nicolas |
| Using bibliometrics and text mining to explore the trends of e-marketing literature from 2001 to 2010
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2012 |
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| Online social media as a driver of buzz marketing : who's riding?
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2012 |
Khan Md. Raziuddin Taufique |
| Viral marketing via social networking sites : perceptions of students in a university environment
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2012 |
Jayasekera, Ranadeva |
| Exploring determinants influencing the intention to use mobile payment service
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2012 |
Mahran, Amira F. A. |
| The significance of marketing in library and information science
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2012 |
Ogbomo, Monday Obaidjevwe |
| Applying personalized recommendation for social network marketing
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2012 |
Esmaeili, Leila |
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