| Analysis of the variables which determine a good e-marketing strategy : the techniques most used during times of crisis
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2012 |
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| Social media based relationship marketing
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2012 |
Shaik, Najmuddin |
| Modeling multi-criteria promotional strategy based on fuzzy goal programming
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2012 |
Mangaraj, B. K. |
| Database marketing process supported by ontologies : an oil company distribution network case study
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2012 |
Pinto, Filipe Mota |
| Marketing analysis of emerging peer-to-peer microlending websites
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2012 |
Assadi, Djamchid |
| Search engine marketing in small and medium companies : status quo and perspectives
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2012 |
Alby, Tom |
| Mobile marketing practices
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2012 |
Telli Yamamoto, Gonca |
| An overview of digital media and advertising
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2012 |
Dickey, Irene J. |
| Framework for mobile marketing : the Locales Framework
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2012 |
Lee, Dennis |
| Situation approach as success factor of mobile marketing
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2012 |
Link, Jörg |
| A fuzzy segmentation approach to guide marketing decisions
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2012 |
Casabayó, Mònica |
| Connecting small and medium enterprises to the new consumer : the Web 2.0 as marketing tool
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2012 |
Constantinides, Efthymios |
| Viral marketing via social networking sites : perceptions of students in a university environment
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2012 |
Jayasekera, Ranadeva |
| Exploring determinants influencing the intention to use mobile payment service
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2012 |
Mahran, Amira F. A. |
| The significance of marketing in library and information science
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2012 |
Ogbomo, Monday Obaidjevwe |
| Applying personalized recommendation for social network marketing
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2012 |
Esmaeili, Leila |
| E-novation deployment : creating new "spaces" and distribution using e-novation
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2012 |
Dann, Stephen |
| A license revocation protocol supporting digital license reselling in a consumer-to-consumer model
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2012 |
Gaber, Tarek |
| Supporting marketing practices : mobile network operators' value added services changing the way of doing business
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2012 |
Nasır, Süphan |
| Defining e-novation
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2012 |
Low, David R. |
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