| Improving banner ad strategies through predictive modeling
|
2017 |
Obal, Michael W. |
| High-tech entrepreneurial content marketing for business model innovation : a conceptual framework
|
2017 |
Mansour, Dina |
| Impulse buying tendencies among online shoppers in Sweden
|
2017 |
Styvén, Maria |
| Sentiment analysis of virtual brand communities for effective tribal marketing
|
2017 |
Pathak, Xema |
| Consumer characteristics as drivers of online information searches
|
2017 |
Gallant, Isabelle |
| Brand choice via incidental social media exposure
|
2017 |
Humphrey, William F. |
| Using rich media to motivate fair-trade purchase
|
2017 |
Han, Tae-Han |
| Attitudes toward mobile search ads : a study among Mexican millennials
|
2017 |
Murillo, Enrique |
| Simpler online ratings formats increase consumer trust
|
2017 |
Kostyk, Alena |
| Technology readiness, perceived ubiquity and M-commerce adoption : the moderating role of privacy
|
2017 |
Roy, Subhadip |
| How trust moderates social media engagement and brand equity
|
2017 |
Chahal, Hardeep |
| Need for touch and two-way communication in e-commerce
|
2017 |
Lee, Yun Jung |
| The digitization of health care retailing
|
2017 |
Rosenbaum, Mark |
| Effective customer selection for marketing campaigns based on net scores
|
2017 |
Michel, René |
| Brand community integration and satisfaction with social media sites : a comparative study
|
2017 |
Clark, Melissa |
| I'll laugh, but I won't share : the role of darkness on evaluation and sharing of humorous online taboo ads
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2017 |
Lee, Seung Hwan Mark |
| Conversion potential : a metric for evaluating search engine advertising performance
|
2017 |
Jansen, Bernard J. |
| Digital channels for building collaborative consumption communities
|
2017 |
Garrett, Alex |
| Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
|
2017 |
Payne, Elizabeth Manser |
| Personality determinants of need for interaction with a retail employee and its impact on self-service technology (SST) usage intentions
|
2017 |
Lee, Hyun-Joo |
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