Branding perceptual effects on consumer evaluations

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Bibliographische Detailangaben
Veröffentlicht in:Competitiveness review
Weitere Verfasser: Field, J. Robert (BerichterstatterIn), Bergiel, Blaise (BerichterstatterIn), Giesen, J. Martin (BerichterstatterIn), Fields, Courtney L. (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2012
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