The importance of brand liking and brand trust in consumer decision making insights from Bulgarian and Hungarian consumers during the global economic crisis

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Veröffentlicht in:Managing global transitions
1. Verfasser: Haefner, James E. (VerfasserIn)
Weitere Verfasser: Deli-Gray, Zsuzsa (VerfasserIn), Rosenbloom, Al (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2011
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