The effects of sequential combinations of virtual experience, direct experience, and indirect experience the moderating roles of need for touch and product involvement

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Veröffentlicht in:Electronic commerce research
1. Verfasser: Keng, Ching-jui (VerfasserIn)
Weitere Verfasser: Liao, Tze-hsien (VerfasserIn), Yang, Yuyi (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2012
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