Adapting to succeed? leveraging the brand equity of best sellers to succeed at the box office

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Bibliographische Detailangaben
Veröffentlicht in:	Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser:	Joshi, Amit (VerfasserIn)
Weitere Verfasser:	Mao, Huifang (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2012
Schlagworte:	Markenimage > Markentransfer > Filmwirtschaft > Aufsatz in Zeitschrift
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