Television advertisement pricing in the United States

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Bibliographische Detailangaben
Veröffentlicht in:	The Oxford handbook of pricing management
1. Verfasser:	Phillips, Robert L. (VerfasserIn)
Weitere Verfasser:	Young, Graham (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2012
Schlagworte:	Fernsehwerbung > Fernsehsender > Preismanagement > USA > Aufsatz im Buch
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Television advertisement pricing in the United States	2012	Phillips, Robert L.
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