Content contributor management and network effects in a UGC environment

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Bibliographische Detailangaben
Veröffentlicht in:Marketing science
Weitere Verfasser: Zhang, Kaifu (BerichterstatterIn), Evgeniou, Theodoros (BerichterstatterIn), Padmanabhan, V. T. (BerichterstatterIn), Richard, Emile (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
UGC > content contributors > VAR > lifetime value > acquisition > retention > C2C marketplace > networks effects > Aufsatz in Zeitschrift
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