Moderators of the self-congruity effect on consumer decision-making a meta-analysis

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business research
1. Verfasser: Aguirre-Rodriguez, Alexandra (VerfasserIn)
Weitere Verfasser: Bošnjak, Michael (VerfasserIn), Sirgy, M. Joseph (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Markentreue > Kaufentscheidung > Markenimage > Kognition > Selbstevaluation > Meta-Analyse > Aufsatz in Zeitschrift
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