Do status levels in loyalty programmes change customers' willingness to pay?

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Bibliographische Detailangaben
Veröffentlicht in:Journal of revenue and pricing management
1. Verfasser: Mathies, Christine (VerfasserIn)
Weitere Verfasser: Gudergan, Siegfried P. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Kundenbindungsprogramm > Zahlungsbereitschaftsanalyse > Verkaufsförderung > Prospect Theory > Aufsatz in Zeitschrift
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