Does banner advertising affect browsing for brands? clickstream chioce model says yes, for some

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Bibliographische Detailangaben
Veröffentlicht in:Quantitative marketing and economics
1. Verfasser: Rutz, Oliver J. (VerfasserIn)
Weitere Verfasser: Bucklin, Randolph E. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
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Online-Marketing > Website > Werbewirkung > Webanalyse > Logit-Modell > Aufsatz in Zeitschrift
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