An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising the moderating role of product involvement

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:International journal of pharmaceutical and healthcare marketing
1. Verfasser: Limbu, Yam B. (VerfasserIn)
Weitere Verfasser: Huhmann, Bruce A. (VerfasserIn), Peterson, Robin T. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Humor > Werbepsychologie > Werbewirkung > Celebrity-Werbung > Pharmaindustrie > USA > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Thinking about fair balance : how prescription drug advertising disclosure prominence works? 2017 Ju, Ilwoo
Factors influencing the choice of private and public hospitals : empirical evidence from Ghana 2017 Bamfo, Bylon Abeeku
Disruptive innovation in rural American healthcare : the physician assistant practice 2017 Kushins, Eric R.
Marketing strategies in small animal clinical practice 2017 Soares, José Antonio
Physicians' relationship with the pharmaceutical industry and its reflection in introduction of a new drug 2017 Matikainen, Minna
Communicating with underserved audiences : focus group findings from two studies testing messages with low-income Hispanic, African-American and White audiences 2017 Goodman, J. Robyn
Managed care Medicaid : how the delivery of healthcare to the most vulnerable healthcare population is changing: a general review 2017 Trombetta, William
The adverse effect of doctors' skepticism toward prescription drugs 2017 Johnson, Devon
A systematic review of the influence of medical representatives and promotional tools on prescribing : a comparison between developed and developing countries 2017 Mohsen Ali Murshid
The effects of advertising skepticism in consumer prescription drug advertising : the moderating role of risk disclosure location 2017 Ju, Ilwoo
Choice of mandatory prescribed drugs in Portugal : a consumers' perspective 2017 Ferreira, Pedro
Factors affecting health tourism and international health-care facility choice 2017 Aydin, Gökhan
Promotional support : a formative scale development 2017 R. M., Harindranath
Variations in involvement : motivating bystanders to care for senior citizens 2017 Keller, Sarah
Vulnerable populations in food deserts : a case study 2017 Wood, Van R.
Firm level profitability determinants in Indian drugs and pharmaceutical industry 2017 Tyagi, Shilpi
The influence of beliefs on organ donation intention 2017 Pauli, Jandir
Pre-launch forecasting of a pharmaceutical drug 2017 Guseo, Renato
Healthcare quality and medicine reimbursement criteria in Iran 2017 Khalili, Hamidreza
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs 2017 Siddiqi, Arslan Ahmad
Alle Artikel auflisten