Dispelling the collective myth of Chinese consumers a new generation of brand conscious individualists

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Bibliographische Detailangaben
Veröffentlicht in:The journal of consumer marketing
1. Verfasser: Ye, Lilly (VerfasserIn)
Weitere Verfasser: Bose, Mousumi (VerfasserIn), Pelton, Lou (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
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Konsumentenverhalten > Markenartikel > Markenimage > Persönlichkeitspsychologie > Geschlecht > China > Aufsatz in Zeitschrift
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