Customer entertainment in relationship marketing a literature review and directions for future research

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Bibliographische Detailangaben
Veröffentlicht in:Journal of relationship marketing
1. Verfasser: Oakley, Jared (VerfasserIn)
Weitere Verfasser: Bush, Alan J. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
B-to-B-Marketing > USA > Aufsatz in Zeitschrift
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