Factors affecting consumers' trust in online product reviews

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of consumer behaviour
1. Verfasser:	Racherla, Pradeep (VerfasserIn)
Weitere Verfasser:	Mandviwalla, Munir (VerfasserIn), Connolly, Daniel J. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2012
Schlagworte:	Online-Handel > Vertrauen > Konsumentenverhalten > Virales Marketing > Aufsatz in Zeitschrift
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