Visionary pricing reflections and advances in honor of Dan Nimer

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Bibliographische Detailangaben
Weitere Verfasser:	Smith, Gerald E. (HerausgeberIn), Nimer, Daniel A. (GefeierteR)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Bingley Emerald 2012
Ausgabe:	1st ed.
Schriftenreihe:	Advances in business marketing and purchasing 19
Schlagworte:	Nimer, Daniel A. > Preismanagement > Wettbewerbsvorteil > Kundenwert > Innovation
Online Zugang:	Inhaltsverzeichnis
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Titel	Jahr	Verfasser
Emergent pricing strategy	2012	Smith, Gerald E.
Price and customers' perceptions of value	2012	Monroe, Kent B.
Creating value with sales promotion strategies that a void price discounting	2012	Ueda, Takaho
The founding principles and strategies of pricing	2012	Smith, Gerald E.
Integrating marketing and operational choices for profit growth	2012	Nagle, Thomas T.
Understanding value - beyond mere metrics	2012	Kolassa, E. M.
Pricing : from good to world class/ Craig Zawada and Mike Marn	2012	Zawada, Craig
Prepare your pricing operations for change	2012	Sodhi, Navdeep S.
Legal tools that support value pricing	2012	Zelek, Eugene F.
Pricing software : ten predictions for the future	2012
How price consulting is coming of age	2012	Simon, Hermann
Incorporating competitive strategy in pricing strategy	2012	Cressman, George E.
Using case ROI to determine customer and segment value in the business-to-business environment	2012	Holden, Reed K.
Capturing the value of pricing analytics	2012	Davenport, Chuck