| The evolving gift-giving practices of bicultural consumers
|
2017 |
Aung, May |
| Impact of point-of-purchase olfactory cues on purchase behavior
|
2017 |
Kivioja, Kaisa |
| Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement
|
2017 |
Soni, Mayank Jyotsna |
| Individualism, collectivism, and consumer animosity in emerging Asia : evidence from Korea
|
2017 |
Han, C. M. |
| The effect of female celebrity spokesperson in FMCG advertising : neuromarketing approach
|
2017 |
Pileliene, Lina |
| When is it necessary to localise product packaging?
|
2017 |
Khan, Huda |
| Activating values to stimulate organic food purchases : can advertisements increase pro-environmental intentions?
|
2017 |
Bullock, Graham |
| Culture as a moderator of cognitive age and travel motivation/perceived risk relations among seniors
|
2017 |
Le Serre, Delphine |
| No pain, no gain : how PACE information attenuates consumption
|
2017 |
Montford, William J. |
| Social- versus personal-oriented purchases : impacts of worry versus sadness on young consumers
|
2017 |
Shi, Bing |
| "Hobson's choice" servicescape : consumer anxiety and enjoyment
|
2017 |
Bujisic, Milos |
| Actual and ideal-self congruence and dual brand passion
|
2017 |
Astakhova, Marina |
| Developing a scale for the perceived social benefits of sharing
|
2017 |
Powell, Ashleigh Ellen |
| Guest editorial: emerging issues in digital marketing
|
2017 |
Fortin, David |
| The mitigating role of holistic thinking on choice overload
|
2017 |
Benoit, Ilgim Dara |
| The impact of product assortment size and attribute quantity on information searches
|
2017 |
Dörnyei, Krisztina Rita |
| Behavioral and lifestyle influences on reported calorie intake : a latent class model
|
2017 |
Popovich, Deidre |
| The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations
|
2017 |
Carsana, Laurence |
| The impact of the motivation for status on consumers' perceptions of retailer sustainability : the moderating impact of collectivism and materialism
|
2017 |
Tascioglu, Mertcan |
| Crossing the border : changes in self and brands
|
2017 |
Guzman, Francisco |
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