Measuring the networked nonprofit using data to change the world

"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Kanter, Beth (VerfasserIn)
Weitere Verfasser:	Paine, Katie Delahaye (VerfasserIn), Paarlberg, William T. (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	San Francisco, Calif. Jossey-Bass, a Wiley imprint c 2012
Ausgabe:	First edition
Schlagworte:	Nonprofit-Organisation > Nonprofit-Marketing > Social Web > Messung > Nonprofit organizations > Social networks > Online-Marketing > Business Intelligence
Online Zugang:	Autorenbiografie Verlagsangaben Inhaltsverzeichnis Cover
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