The role of mega-sports event interest in sponsorship and ambush marketing attitudes

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Sport marketing quarterly
Weitere Verfasser: MacIntosh, Eric W. (BerichterstatterIn), Nadeau, John (BerichterstatterIn), Séguin, Benoit (BerichterstatterIn), O'Reilly, Norm (BerichterstatterIn), Bradish, Cheri L. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Sportveranstaltung > Sponsoring > Guerilla-Marketing > Konsumentenverhalten > Kanada > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship 2024 Jensen, Jonathan A.
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators 2024 Hwang, Yongjin
An experimental investigation into the efficacy of sport intellectual property : exploring the effects of congruence, brand equity, and articulation 2024 Jensen, Jonathan A.
Worth a shot? : the impact of athletes' vaccine advocacy on fan attitudes and behaviors 2024 Sauder, Molly Hayes
Exploring fans' experience of toxicity in women's sport social media communities 2024 Piché, Megan C.
Perceived soccer literacy : a construct linking soccer video games play to soccer engagement 2024 Kim, Jeeyoon
Team identification in Esports : the benefits of localizing an Esports team 2024 Hwang, Yongjin
Franchise ownership as individual-level sport brands : exploring a digitally intermediated process model 2024 Hayduk, Ted
Applying the consumer brand engagement in social media scale to professional sport : a psychological approach to measuring social media engagement 2024 Achen, Rebecca M.
Exploring the National Hockey League's reverse retro campaign : response to pseudo-nostalgia in uniform design 2024 Burton, Nicholas
The value of the call: an examination of MLB broadcasters as points of fan attachment 2024 Mudrik, Michael
Brand mark comprehension : the influence of athlete logo understanding on consumer evaluations of athlete brands 2024 Pedersen, Zack P.
Cooler bobbleheads prevail : bobblehead character type and impact on attendance at Major League Baseball games 2024 Cisyk, Jeffrey
Virtual reality technology induced flow in the spectator sports context : empirical examinations of VR flow, its unique antecedents, and consequences 2024 Chang, Yonghwan
From sensation to emotion : a neuromarketing study of sport sponsorship effects 2024 Lee, Sanghak
Look what we have here : exploring brand-related sport consumer Twitter conversation topics 2024 Wanless, Liz
Fan networks in women's sport : an egocentric analysis of social fans and IsoFans 2024 Katz, Matthew
Contextualizing fans' divergent experiences of sport activism through a social identity threat lens 2024 Dalal, Keegan
They saw a game! : impact of consumers' self-serving bias on moral disengagement and subsequent tolerant responses toward athlete scandals 2023 Ahn, Jin Woo
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships 2023 Jensen, Jonathan A.
Alle Artikel auflisten