Marketing strategy and firm value

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Bibliographische Detailangaben
Veröffentlicht in:	Handbook of marketing strategy
1. Verfasser:	Shankar, Venkatesh (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2012
Schlagworte:	Marketingmanagement > Unternehmenswert > Messung > Aufsatz im Buch
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Titel	Jahr	Verfasser
Customer lifetime value management : strategies to measure and maximize customer profitability	2012	Kumar, V.
Multichannel customer management strategy	2012	Verhoef, Peter C.
Mobile marketing strategy	2012	Shankar, Venkatesh
Managing customer satisfaction	2012	Mittal, Vikas
Private label strategies - myths and realities	2012	Sethuraman, Raj
First-mover pioneer strategies	2012	Lieberman, Marvin B.
International entry strategies	2012	Gielens, Katrijn
Productivity of marketing strategy	2012	Ratchford, Brian Thomas
Strategic marketing and marketing strategy	2012	Varadarajan, Rajan
Market orientation	2012	Gebhardt, Gary F.
Marketing resource allocation strategy	2012	Shankar, Venkatesh
Late-mover strategies	2012	Shankar, Venkatesh
Diffusion and its implications for marketing strategy	2012	Tellis, Gerard J.
Marketing and democracy	2012	Quelch, John A.
Competition and its implications for marketing strategy	2012	Sabnis, Gaurav
New product development in a strategic context	2012	Roberts, John H.
Advertising strategy : consumer mindsets and message alignment	2012	Rucker, Derek D.
Behavioral perspective on pricing strategy	2012	Winer, Russell S.
Brand strategy	2012	Keller, Kevin Lane
Marketing strategy and firm value	2012	Shankar, Venkatesh