| LRFMP model for customer segmentation in the grocery retail industry : a case study
|
2017 |
Peker, Serhat |
| The role of the marketing strategy process in the innovativeness-performance relationship of SMEs
|
2017 |
Finoti, Lucas |
| The importance of aesthetics on customers' intentions to purchase smartphones
|
2017 |
Toufani, Samrand |
| Green brand benefits and their influence on brand loyalty
|
2017 |
Lin, Chia-Ling |
| Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
|
2017 |
Molinillo, Sebastian |
| Being moral and doing good to others : re-examining the role of emotion, judgment, and identity on prosocial behavior
|
2017 |
Septianto, Felix |
| Moderation-mediation effect of market demand and organization culture on innovation and performance relationship
|
2017 |
Anning-Dorson, Thomas |
| Influence of media context on humorous advertising effectiveness
|
2017 |
Khandeparkar, Kapil |
| Acceptance and forwarding of electronic word of mouth
|
2017 |
Mahapatra, Sabita |
| Effect of game-interactivity and congruence on presence and brand attitude
|
2017 |
Vashisht, Devika |
| Gen Y-ers’ brand loyalty drivers in emerging devices
|
2017 |
Giovanis, Apostolos |
| Investigating a comparative evaluation approach in explaining loyalty
|
2017 |
Jaiswal, Anand Kumar |
| Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
|
2017 |
Meyer, Heather M. |
| Imperatives for research design with Muslim women
|
2017 |
Boulanouar, Aisha Wood |
| Investigating the role of religiosity as a deterrent against digital piracy
|
2017 |
Casidy, Riza |
| Investigating young customers' retail purchase embarrassment
|
2017 |
Sarkar, Juhi Gahlot |
| Experiential value : a review and future research directions
|
2017 |
Varshneya, Geetika |
| Salesperson's spirituality : impact on customer orientation and adaptability
|
2017 |
Chawla, Vaibhav |
| Threat, efficacy and message framing in consumer healthcare
|
2017 |
Nandakumar, Nachiketas |
| Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
|
2017 |
Odoom, Raphael |
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