Assessing relationship quality in four business-to-business markets

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Marketing intelligence & planning
Weitere Verfasser: Ashnai, Bahar (BerichterstatterIn), Smirnova, Maria (BerichterstatterIn), Kouchtch, Sergei (BerichterstatterIn), Yu, Qionglei (BerichterstatterIn), Barnes, Bradley R. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance 2017 Meyer, Heather M.
Imperatives for research design with Muslim women 2017 Boulanouar, Aisha Wood
Investigating the role of religiosity as a deterrent against digital piracy 2017 Casidy, Riza
Investigating young customers' retail purchase embarrassment 2017 Sarkar, Juhi Gahlot
Experiential value : a review and future research directions 2017 Varshneya, Geetika
Salesperson's spirituality : impact on customer orientation and adaptability 2017 Chawla, Vaibhav
Threat, efficacy and message framing in consumer healthcare 2017 Nandakumar, Nachiketas
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations 2017 Odoom, Raphael
Consumer responses to covert advertising in social media 2017 Göbel, Fabian
Collective job crafting and team service recovery performance : a moderated mediation mechanism 2017 Luu Trong Tuan
Investigating the online customer experience : a B2B perspective 2017 McLean, Graeme J.
Influences on the intention to buy organic food in an emerging market 2017 Mainardes, Emerson Wagner
Frameworks for consumers' narratives in a changing marketplace : banking and the financial crisis 2017 Gilliam, David A.
Comparing consumer evaluations of services-to-services brand extensions with services-to-goods 2017 Ramanathan, Jayasankar
Environmental influences on pre-schooler’s understanding of brand symbolism 2017 Watkins, Leah
Drivers of contract renewal in international B2B services : a firm-level analysis 2017 Williams, Paul Jeremy
The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions 2017 Roy, Rajat
Demographics, attitudes, and technology readiness : a cross-cultural analysis and model validation 2017 Rojas-Méndez, José I.
Environmental consiciousness and brand equity : an impact assessment using analytical hierarchy process (AHP) 2017 Misra, Siddharth
Purchasing organic products : role of social context and consumer innovativeness 2017 Persaud, Ajax
Alle Artikel auflisten