Offshore outsourcing of customer relationship management conceptual model and propositions

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Bibliographische Detailangaben
Veröffentlicht in:	Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser:	Kalaignanam, Kartik (VerfasserIn)
Weitere Verfasser:	Varadarajan, Rajan (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2012
Schlagworte:	Auslandsverlagerung > Outsourcing > Beziehungsmarketing > Wettbewerbsvorteil > Internationales Marketing > Aufsatz in Zeitschrift
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