Ensuring international competitiveness a configurative approach to foreign marketing subsidiaries

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Bibliographische Detailangaben
Veröffentlicht in:	Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser:	Homburg, Christian (VerfasserIn)
Weitere Verfasser:	Fürst, Andreas (VerfasserIn), Kuehnl, Christina (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2012
Schlagworte:	Tochtergesellschaft > Internationales Marketing > Wettbewerbsvorteil > Organisationstheorie > Klassifikation > Aufsatz in Zeitschrift
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