| The role of emotion in processing advertising
|
2012 |
Percy, Larry |
| Theory advancement in international advertising : drawing on theories from strategic management and international business
|
2012 |
Taylor, Charles Raymond |
| How advertising works within a cultural context : theories and framework informing the process
|
2012 |
La Ferle, Carrie |
| Creativity and risk theories of advertising
|
2012 |
West, Douglas C. |
| Narrative advertisements and narrative processing
|
2012 |
Chang, Chingching |
| Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages, and complexity
|
2012 |
Sheehan, Kim Bartel |
| Role of technology in online persuasion : a MAIN model perspective
|
2012 |
Sundar, S. Shyam |
| Social media and advertising theory
|
2012 |
Gangadharbatla, Harshavardhan |
| Toward a social ecology of advertising
|
2012 |
Wright-Isak, Christine |
| I know it when I see it : the definability and consequences of perceived fit in corporate social responsibility initiatives
|
2012 |
Bower, Amanda B. |
| Ethics and advertising theory
|
2012 |
Drumwright, Minette E. |
| Theory and law
|
2012 |
Richards, Jef I. |
| Theories about health and advertising
|
2012 |
Wolburg, Joyce M. |
| Adventures in misplaced theories
|
2012 |
Rotfeld, Herbert Jack |
| What does "theories of advertising" mean?
|
2012 |
Thorson, Esther |
| Theories of emotion and affect in marketing communications
|
2012 |
Morris, Jon D. |
| Involvement
|
2012 |
Haley, Eric |
| The reflexive game : how target and agent persuasion knowledge influence advertising persuasion
|
2012 |
Nelson, Michelle R. |
| Media analysis and decision making
|
2012 |
Cannon, Hugh M. |
| Brand concepts and advertising
|
2012 |
Krugman, Dean M. |
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