| The role of emotion in processing advertising
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2012 |
Percy, Larry |
| Theory advancement in international advertising : drawing on theories from strategic management and international business
|
2012 |
Taylor, Charles Raymond |
| How advertising works within a cultural context : theories and framework informing the process
|
2012 |
La Ferle, Carrie |
| Creativity and risk theories of advertising
|
2012 |
West, Douglas C. |
| Narrative advertisements and narrative processing
|
2012 |
Chang, Chingching |
| Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages, and complexity
|
2012 |
Sheehan, Kim Bartel |
| Role of technology in online persuasion : a MAIN model perspective
|
2012 |
Sundar, S. Shyam |
| Social media and advertising theory
|
2012 |
Gangadharbatla, Harshavardhan |
| Toward a social ecology of advertising
|
2012 |
Wright-Isak, Christine |
| I know it when I see it : the definability and consequences of perceived fit in corporate social responsibility initiatives
|
2012 |
Bower, Amanda B. |
| Ethics and advertising theory
|
2012 |
Drumwright, Minette E. |
| Theory and law
|
2012 |
Richards, Jef I. |
| Theories about health and advertising
|
2012 |
Wolburg, Joyce M. |
| Adventures in misplaced theories
|
2012 |
Rotfeld, Herbert Jack |
| Coloring outside the lines : suggestions for making advertising theory more meaningful
|
2012 |
Faber, Ronald J. |
| Agency practitioners' theories about advertising
|
2012 |
Nyilasy, Gergely |
| Embodied motivated cognition : a theoretical framework for studying dynamic mental processes underlying advertising exposure
|
2012 |
Bolls, Paul D. |
| A theory of advertising to children
|
2012 |
Laczniak, Russell N. |
| Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation-imagery model
|
2012 |
Zheng, Lu |
| Four theories of how IMC works
|
2012 |
Moriarty, Sandra E. |
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