When budgeting backfires how self-imposed price restraints can increase spending

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing research
1. Verfasser: Larson, Jeffrey S. (VerfasserIn)
Weitere Verfasser: Hamilton, Ryan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Privater Konsum > Preisniveau > Konsumentenverhalten > Experiment > Aufsatz in Zeitschrift
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