| Brand (in)fidelity : when flirting with the competition strengthens brand relationships
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2018 |
Consiglio, Irene |
| Beyond beauty : design symmetry and brand personality
|
2018 |
Bajaj, Aditi |
| Gift giving at Israeli weddings as a function of genetic relatedness and kinship certainty
|
2018 |
Tifferet, Sigal |
| To give or not to give? : choosing chance under moral conflict
|
2018 |
Lin, Stephanie C. |
| Every saint has a past, and every sinner has a future : influences of regulatory focus on consumers’ moral self‐regulation
|
2018 |
Schwabe, Maria |
| Consumer wisdom : a theoretical framework of five integrated facets
|
2018 |
Luchs, Michael G. |
| When cheap isn't the same as not expensive : generic price terms and their negations
|
2018 |
Weijters, Bert |
| When good things feel closer and bad things feel farther : the role of perceived control on psychological distance perception
|
2018 |
Han, Jerry J. |
| Did they earn it? : observing unearned luxury consumption decreases brand attitude when observers value fairness
|
2018 |
Lee, Saerom |
| When good consumers turn bad : psychological contract breach in committed brand relationships
|
2018 |
Montgomery, Nicole Votolato |
| The loss of loss aversion : will it loom larger than its gain?
|
2018 |
Gal, David |
| Microblogging and the value of undirected communication
|
2018 |
Buechel, Eva C. |
| When seeking the best brings out the worst in consumers : understanding the relationship between a maximizing mindset and immoral behavior
|
2018 |
Goldsmith, Kelly |
| Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
|
2018 |
Rotman, Jeff D. |
| From slum tourism to smiley selfies : the role of social identity strength in the consumption of morally ambiguous experiences
|
2018 |
Schuckmann, Julia von |
| A new version of loss aversion : introduction to research dialogue
|
2018 |
Shavitt, Sharon |
| When intertemporal rewards are hedonic, larger units of wait time boost patience
|
2018 |
Siddiqui, Rafay A. |
| Urgently yours : temporal communication norms and psychological distance
|
2018 |
Kaju, Alex |
| The subtle influence of check and X marks : how symbolic markings influence judgment
|
2018 |
Yoon, Gunwoo |
| Judgments of taste and judgments of quality
|
2018 |
Mukhopadhyay, Anirban |
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