Consumer responses to sex appeal advertising a cross-cultural study

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Bibliographische Detailangaben
Veröffentlicht in:International marketing review
1. Verfasser: Fang Liu (VerfasserIn)
Weitere Verfasser: Cheng, Hong (VerfasserIn), Li, Jianyao (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
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