| Information technology and marketing performance within international market-entry alliances : a review and an integrated conceptual framework
|
2017 |
Zhao, Shasha |
| Extreme luxury fashion : business model and internationalization process
|
2017 |
Guercini, Simone |
| From international travelling consumer to place ambassador : connecting place image to tourism satisfaction and post-visit intentions
|
2017 |
De Nisco, Alessandro |
| Explaining the surge in M&A as an entry mode : home country and cultural influences
|
2017 |
Boateng, Agyenim |
| Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
|
2017 |
Rao-Nicholson, Rekha |
| COO vs ROO : importance of the origin in customer preferences towards financial entities
|
2017 |
García-Gallego, José Manuel |
| Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
|
2017 |
Kim, Namhoon |
| Perceptions of justice and organisational commitment in international mergers and acquisitions
|
2017 |
Gomes, Emanuel |
| Do luxury brands successfully entice consumers? : the role of bandwagon effect
|
2017 |
Shaikh, Shayan |
| Outbreaks of animosity against the West in China : effects on local brand consumption
|
2017 |
Heinberg, Martin |
| How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
|
2017 |
Diallo, Mbaye Fall |
| Institutional-driven dimensions and the capacity to start a business : a preliminary study based on two countries
|
2017 |
Pinho, Jose Carlos M. |
| Barriers to enter in foreign markets : evidence from SMEs in emerging market
|
2017 |
Rahman, Mahfuzur |
| Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
|
2017 |
Cakici, N. Meltem |
| When and how country reputation stimulates export volume
|
2017 |
Dimitrova, Boryana V. |
| Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
|
2017 |
Balabanis, George |
| A store brand’s country-of-origin or store image : what matters to consumers?
|
2017 |
Garrett, Tony C. |
| Drawing negative inferences from a positive country-of-origin image : consumers’ use of COI and price levels to assess counterfeit drugs
|
2017 |
Majid, Kashef A. |
| Dynamic marketing capabilities, foreign ownership modes, sub-national locations and the performance of foreign affiliates in developing economies
|
2017 |
Konwar, Ziko |
| Exploring the gap between policy and practice in private branding strategy management in an emerging market
|
2017 |
Herstein, Ram |
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