How does verbal non-diagnostic information affect product evaluation?

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Bibliographische Detailangaben
Veröffentlicht in:Review of managerial science
1. Verfasser: Gierl, Heribert (VerfasserIn)
Weitere Verfasser: Hüttl-Maack, Verena (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2012
Schlagworte:
Werbepsychologie > Produktinformation > Konsumentenverhalten > Aufsatz in Zeitschrift
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