The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand the case of Korean college students

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Veröffentlicht in:International journal of sports marketing & sponsorship
1. Verfasser: Pyun, Do Young (VerfasserIn)
Weitere Verfasser: Kwon, Hyungil H. (VerfasserIn), Lee, Chul-won (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2011
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